Mrs. Meyer’s Clean Day
By redefining “clean”, we helped make the Mrs. Meyer’s brand a strong national player. Our integrated campaign included a website, national magazine and online ads and shareable videos.
As part of the campaign, we transformed San Francisco’s Ghiradelli Square Fountain into a supersized kitchen sink with bubbles containing samples and coupons. For every sample taken we made a donation to the San Francisco Clean City Coalition.
We also repurposed old billboards into tote bags because it’s not just what you say, but also what you do that matters.