Blue Cross Blue Shield
of Minnesota
Health insurance company Blue Cross Blue Shield of MN had just taken on big tobacco and won a big settlement for the state. Next up, they wanted to address the state’s growing obesity epidemic. Not with a warm hug, but with a hard look at damaging behaviors.
Our campaign helped create a national cultural conversation on obesity and was covered by major news outlets including NPR, Washington Post, NBC, CNN, The Atlantic, Huffington Post and USA Today.
With a decidedly lighter tone, I also wrote a kid's book to promote healthier eating, which is still for sale on Amazon.
