Vera Bradley

The disadvantages of being a woman are touted far and wide, especially in a society that values masculine traits over feminine ones. In order to start a movement, Vera Bradley needed to start a conversation. We enlisted the help of Noel Wells (“Master of None”) to host mini-documentaries that asked women of all walks of life what they love most about being a girl. 

We learned that femininity wasn’t just seen as an advantage, but as a superpower.