Herman Miller
Herman Miller’s successor to the Aeron Chair, Embody, allows bodies to move freely while seated.
It’s designed specifically for people who work for hours behind a computer.
Our launch campaign was centered around the idea that while sitting is bad for you, Embody is good for you. Because all that movement keeps your body and brain limber all day.
As part of the Embody campaign, we created a microsite that celebrated all the creativity and thought a limber mind can facilitate. A new question posed every week invites visitors to “pile on” their ideas, and vote and comment on others. At the end of each week, the idea with the most votes won the submitter a free Embody chair (they’re about $2000 a piece.)
Thoughtpile was a One Show finalist.
