Design Identity Video

The Minnesota AIGA design conference needed some heat. Our campaign theme line was “Burn, Regenerate, Repeat”, representing not just nature’s process for renewal, but the often-frustrating creative process as well. 

We created a 2-sided poster, booklet and video for the conference. We also wanted to symbolically set fire to a podium speaker but they politely declined. 

This campaign was a One Show Design finalist.